//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Magnusson, Peter"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Brand image
5
Markenimage
5
Brand
4
Brand management
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenartikel
4
Markenführung
4
Cultural identity
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Beziehungsmarketing
2
Category Management
2
Category management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Country of origin
2
Distribution channel
2
Ethnic group
2
Ethnische Gruppe
2
Relationship marketing
2
Social integration
2
Soziale Integration
2
Vertriebsweg
2
Welt
2
World
2
Acculturation
1
Automotive industry
1
Automotive services industry
1
Betriebsgröße
1
Brand origin recognition accuracy
1
Consumer ethnocentrism
1
Consumption theory
1
Corporate reputation
1
Country image
1
more ...
less ...
Online availability
All
Undetermined
5
Free
4
Type of publication
All
Article
11
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
6
Working Paper
6
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
more ...
less ...
Language
All
English
17
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Magnusson, Peter
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Pelsmacker, Patrick de
8
Franses, Philip Hans
7
Pandelaere, Mario
6
Christodoulides, George
5
De Bock, Tine
5
Cleveland, Mark
4
Dellaert, Benedict G. C.
4
Diamantopoulos, Adamantios
4
Donkers, Bas
4
He, Jiaxun
4
Hoffmann, Stefan
4
Kim, Jungkeun
4
Michaelidou, Nina
4
Weijters, Bert
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Agatz, Niels
3
Aiking, Harry
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Brengman, Malaika
3
Breugelmans, Els
3
Dekimpe, Marnik G.
3
Drolet, Aimee
3
Fok, Dennis
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Paas, Leonard J.
3
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
ERIM report series research in management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
33
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of marketing communications
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
EuroMed journal of business
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
2
A longitudinal analysis of country image and
brand
origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
4
An examination of the interplay between corporate social responsibility, the
brand
's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
6
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
7
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
8
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
9
Consumer perception and evaluation of waiting time : a field experiment
Antonides, Gerrit
;
Verhoef, Peter C.
;
Aalst, Marcel van
-
2000
Persistent link: https://www.econbiz.de/10001600574
Saved in:
10
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->