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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Befragung
Belgien
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IT-gestütztes Marketing
Konsumentenverhalten
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Market segmentation
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Relationship marketing
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563
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Geuens, Maggie
13
Vermeir, Iris
12
Van den Poel, Dirk
10
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
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5
Rana, Nripendra P.
5
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Boer, Johannes de
3
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Canniford, Robin
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3
Gorton, Matthew
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Li, Tongzhe
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Lowe, Ben
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Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Røpke, Inge
3
Spence, Mark T.
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Welsch, Heinz
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
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3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
1,943
Journal of business research : JBR
1,922
International journal of consumer studies
768
International journal of hospitality management
725
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
413
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
393
Journal of fashion marketing and management
366
The journal of brand management : an international journal
363
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
316
Journal of travel and tourism marketing
314
Journal of marketing management : MM
310
International journal of retail & distribution management
304
Journal of retailing
303
Tourism management : research, policies, practice
296
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Marketing letters : a journal of research in marketing
290
Cogent business & management
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Journal of marketing
279
The international review of retail, distribution and consumer research
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
Journal of business ethics : JOBE
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
248
Journal of hospitality marketing & management
246
Marketing intelligence & planning
245
Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
569
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1
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
3
Exploring
brand
associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
4
Shame or pride? : the moderating role of self-construal on moral judgements concerning
fashion
counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
5
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
6
Consumer perceived
brand
innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
7
Processing different degrees of logo change : when higher levels of
brand
consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
8
Brand
experimental value versus
brand
functional value : which matters more for the
brand
?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
9
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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