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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of arts management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Diallo, Mbaye Fall"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pandelaere, Mario"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand"
~subject:"Cultural identity"
~subject:"Eco-Friendly Functional Food"
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Brand
Cultural identity
Eco-Friendly Functional Food
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Konsumentenverhalten
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Viral marketing
Consumer behaviour
13
Brand image
3
Brand management
3
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3
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3
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3
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3
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Internationales Marketing
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Kulturelle Identität
2
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2
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1
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Comparison
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Consumer ethnocentrism
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Diallo, Mbaye Fall
Laroche, Michel
Loureiro, Sandra Maria Correia
Pandelaere, Mario
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Colbert, François
5
Haws, Kelly L.
5
Magnusson, Peter
5
Schreier, Martin
5
Steenkamp, Jan-Benedict E. M.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Christodoulides, George
4
Cleveland, Mark
4
Dahl, Darren W.
4
Diamantopoulos, Adamantios
4
Fuchs, Christoph
4
Hamilton, Ryan
4
He, Jiaxun
4
Hennig-Thurau, Thorsten
4
Hoffmann, Stefan
4
Kannan, P. K.
4
Keh, Hean Tat
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barnes, Bradley R.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Boer, Johannes de
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of arts management
International marketing review
Journal of marketing
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
40
Journal of retailing and consumer services
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
13
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13
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1
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
2
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
3
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
4
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
7
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
8
The role of background music in visitors' experience of art exhibitions : music, memory and art appraisal
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Lima, Filipa
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10012146120
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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