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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business and psychology"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Heo, Cindy Yoonjoung"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
20
Revenue management
6
Revenue-Management
6
Hotel industry
5
Hotellerie
5
Cultural identity
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Preismanagement
3
Pricing strategy
3
USA
3
United States
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Belgien
2
Belgium
2
Beziehungsmarketing
2
Capacity planning
2
Discrete choice
2
Discrete choice modeling
2
Diskrete Entscheidung
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Electric vehicle
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Elektrofahrzeug
2
Ethnic group
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Ethnische Gruppe
2
Experiment
2
Gastronomie
2
Gerechtigkeit
2
International marketing
2
Internationales Marketing
2
Justice
2
Kapazitätsplanung
2
Perception
2
Relationship marketing
2
Restaurant industry
2
Restaurant revenue management
2
Social integration
2
Soziale Integration
2
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Aufsatz in Zeitschrift
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Graue Literatur
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Language
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English
20
Author
All
Heo, Cindy Yoonjoung
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
14
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Vermeir, Iris
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Liu, Qing
9
Lu, Lu
9
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
International marketing review
Journal of business and psychology
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Tourism management : research, policies, practice
2
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
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ECONIS (ZBW)
20
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1
Asymmetric preference in hotel room choice and implications on revenue management
Masiero, Lorenzo
;
Pan, Bing
;
Heo, Cindy Yoonjoung
- In:
International journal of hospitality management
56
(
2016
),
pp. 18-27
Persistent link: https://www.econbiz.de/10011520929
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
3
Do luxury room amenities affect guests' willingness to pay?
Heo, Cindy Yoonjoung
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
46
(
2015
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011301975
Saved in:
4
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
Exploring group-buying platforms for restaurant revenue management
Heo, Cindy Yoonjoung
- In:
International journal of hospitality management
52
(
2016
),
pp. 154-159
Persistent link: https://www.econbiz.de/10011442859
Saved in:
7
Determining guests' willingness to pay for hotel room attributes with a discrete choice model
Masiero, Lorenzo
;
Heo, Cindy Yoonjoung
;
Pan, Bing
- In:
International journal of hospitality management
49
(
2015
),
pp. 117-124
Persistent link: https://www.econbiz.de/10011379965
Saved in:
8
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
9
Application of revenue management practices to the theme park industry
Heo, Cindy Yoonjoung
;
Lee, Seoki
- In:
International journal of hospitality management
28
(
2009
)
3
,
pp. 446-453
Persistent link: https://www.econbiz.de/10003855832
Saved in:
10
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
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