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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Gursoy, Dogan"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Consumer behaviour
Konsumentenverhalten
Marktsegmentierung
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Viral marketing
Beziehungsmarketing
3
Dienstleistungsqualität
3
Relationship marketing
3
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3
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Gursoy, Dogan
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
26
Van Kenhove, Patrick
17
Geuens, Maggie
13
Line, Nathaniel D.
12
Vermeir, Iris
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12
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11
Van den Poel, Dirk
11
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Hanks, Lydia
10
Hyun, Sunghyup Sean
10
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10
Law, Chun Hung Roberts
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
De Bock, Tine
8
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
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Kim, Seongseop
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Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
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Gao, Yixing
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Guéguen, Nicolas
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7
Kang, Juhee
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Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Vitell, Scott J.
7
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Journal of business ethics : JOBE
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
33
Tourism management : research, policies, practice
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of Consumer Marketing
5
Journal of marketing communications
5
Journal of retailing and consumer services
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International marketing review
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Journal of electronic commerce research : JECR
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Journal of the Academy of Marketing Science
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Journal of hospitality marketing & management
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Journal of marketing
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Services Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Econometric Institute research papers
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European Journal of Marketing
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European journal of marketing : EJM
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of strategic e-business management
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International Marketing Review
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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1
Authenticity perceptions,
brand
equity and
brand
choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
4
Influence of sustainable hospitality supply chain management on customers' attitudes and behaviors
Xu, Xun
;
Gursoy, Dogan
- In:
International journal of hospitality management
49
(
2015
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011379962
Saved in:
5
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
6
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
7
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
8
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
9
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
10
STHRSCAPE : developing and validating a collaborative economy based short-term hospitality rental servicescape scale
Xu, Xiaowei
;
Gursoy, Dogan
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495034
Saved in:
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