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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Jang, Soocheong"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
37
Gastronomie
18
Restaurant industry
18
USA
8
United States
8
Customer satisfaction
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Brand image
6
Emotion
6
Food
6
Lebensmittel
6
Markenimage
6
Relationship marketing
6
Advertising effects
5
Dienstleistungsqualität
5
Service quality
5
Werbewirkung
5
Advertising
3
Beschwerdemanagement
3
Brand management
3
Complaint management
3
Eating habit
3
Environmental consciousness
3
Environmental management
3
Ernährungsindustrie
3
Ernährungssicherung
3
Ernährungsverhalten
3
Ethnic group
3
Ethnische Gruppe
3
Food industry
3
Food security
3
Gender
3
Geschlecht
3
Gesundheitsvorsorge
3
Markenführung
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
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Undetermined
13
Type of publication
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Article
35
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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Language
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English
37
Author
All
Jang, Soocheong
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Vermeir, Iris
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
33
International journal of contemporary hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of retailing and consumer services
6
Journal of marketing communications
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of services marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
37
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1
Price placebo effect in hedonic consumption
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
35
(
2013
),
pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
4
The effects of dining atmospherics : an extended Mehrabian-Russell model
Liu, Yinghua
;
Jang, Soocheong
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 494-503
Persistent link: https://www.econbiz.de/10003875545
Saved in:
5
Perceptions of Chinese restaurants in the US : what affects customer satisfaction and behavioral intentions?
Liu, Yinghua
;
Jang, Soocheong
- In:
International journal of hospitality management
28
(
2009
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10003855796
Saved in:
6
The effects of international fairness on satisfaction and behavioral intentions : mature versus non-mature customers
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
28
(
2009
)
3
,
pp. 397-405
Persistent link: https://www.econbiz.de/10003855821
Saved in:
7
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
8
Anticipated guilt and pleasure in a healthy food consumption context
Hur, Jungyun
;
Jang, Soocheong
- In:
International journal of hospitality management
48
(
2015
),
pp. 113-123
Persistent link: https://www.econbiz.de/10011341596
Saved in:
9
Enhancing ethnic food acceptance and reducing perceived risk : the effects of personality traits, cultural familiarity, and menu framing
Jang, Soocheong
;
Kim, DongHee
- In:
International journal of hospitality management
47
(
2015
),
pp. 85-95
Persistent link: https://www.econbiz.de/10011312542
Saved in:
10
The roles of
brand
equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
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