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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Liu, Qing"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Consumer behavior
6
Experiment
6
Experimental design
6
Ethnic group
3
Ethnische Gruppe
3
Gastronomie
3
Restaurant industry
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Coolness
2
Cultural identity
2
Customer satisfaction
2
Electric vehicle
2
Elektrofahrzeug
2
Ethnic dining
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Relationship marketing
2
Restaurant marketing
2
Werbewirkung
2
Werbung
2
Airbnb
1
Apfel
1
Apple
1
Apple Pay
1
Arts
1
Automotive industry
1
Belgien
1
Belgium
1
Comparison
1
Consumption context
1
Consumption ritual
1
Consumption theory
1
Cosmopolitanism
1
Crowding
1
Cultural food consumption
1
Customer service
1
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Online availability
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Undetermined
10
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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Language
All
English
16
Author
All
Laroche, Michel
Liu, Qing
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Vermeir, Iris
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of service research : JSR
2
Tourism management : research, policies, practice
2
Cornell hospitality quarterly : CQ
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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Source
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ECONIS (ZBW)
16
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1
Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011377600
Saved in:
2
Apple Pay : coolness and embarrassment in the service encounter
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
78
(
2019
),
pp. 268-275
Persistent link: https://www.econbiz.de/10012012758
Saved in:
3
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
4
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
8
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
9
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
10
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
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