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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Diamantopoulos, Adamantios"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Comparison"
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Comparison
Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
64
Brand image
17
Markenimage
17
International marketing
14
Internationales Marketing
14
Brand management
13
Markenführung
13
Cultural identity
12
Globalisierung
12
Globalization
12
Kulturelle Identität
12
Welt
10
World
10
Designation of origin
8
Herkunftsbezeichnung
8
Brand
7
Markenartikel
7
Ethnic group
6
Ethnische Gruppe
6
Advertising effects
5
Culture
5
Emotion
5
National culture
5
Nationalkultur
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbewirkung
5
Beziehungsmarketing
4
Internet
4
Relationship marketing
4
Social integration
4
Soziale Integration
4
Acculturation
3
Canada
3
China
3
Consumer behavior
3
Consumer-brand identification
3
Emotions
3
Environmental consciousness
3
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Undetermined
32
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3
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Article
61
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3
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Article in journal
59
Aufsatz in Zeitschrift
59
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
3
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3
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2
Graue Literatur
2
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2
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2
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English
64
Author
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Diamantopoulos, Adamantios
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
25
Cleveland, Mark
20
Geuens, Maggie
20
Valette-Florence, Pierre
15
Vermeir, Iris
13
Bartikowski, Boris
12
Seo, Yuri
12
Septianto, Felix
12
Christodoulides, George
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Shukla, Paurav
11
Teng, Lefa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Paul, Justin
9
Wang, Cheng Lu
9
Balabanis, George
8
Choi, Jeonghye
8
Liu, Martin J.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Pandelaere, Mario
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Gupta, Suraksha
7
Guzman, Francisco
7
McLean, Graeme J.
7
Melewar, T. C.
7
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business research : JBR
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
13
Journal of international marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of product & brand management
3
British journal of management
2
British journal of management : BJM
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
64
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1
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64
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1
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
2
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
3
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
5
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
9
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
10
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
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