Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Internet marketing
4
Online-Marketing
4
Beziehungsmarketing
3
Cultural identity
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Relationship marketing
3
Brand image
2
Brand management
2
Distribution channel
2
E-commerce
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Ethnic group
2
Ethnische Gruppe
2
International marketing
2
Internationales Marketing
2
Internet
2
Markenführung
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Social Web
2
Social integration
2
Social web
2
Soziale Integration
2
Vertriebsweg
2
Welt
2
World
2
Acculturation
1
App adoption
1
Automotive industry
1
Belgien
1
Belgium
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
17
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Christodoulides, George
5
Cleveland, Mark
5
De Bock, Tine
5
Hoffmann, Stefan
5
Magnusson, Peter
5
Pandelaere, Mario
5
Pauwels, Koen
5
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Mai, Robert
4
Michaelidou, Nina
4
Noort, Guda van
4
Novak, Thomas P.
4
Verlegh, Peeter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Bijmolt, Tammo H. A.
3
Boer, Johannes de
3
Brengman, Malaika
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Hofacker, Charles F.
3
Li, Tongzhe
3
Malthouse, Edward C.
3
Messer, Kent D.
3
Moons, Ingrid
3
Røpke, Inge
3
Schlegelmilch, Bodo B.
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
9
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
10
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
