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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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Wind farms : where and how to place them? ; a choice experiment approach to measure consumer preferences for characteristics of wind farm establishments in Sweden
Ek, Kristina; Persson, Lars - In: Ecological economics : the transdisciplinary journal of … 105 (2014), pp. 193-203
Persistent link: https://www.econbiz.de/10010493220
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
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Norms and economic motivation in the Swedish green electricity market
Ek, Kristina; Söderholm, Patrik - In: Ecological economics : the transdisciplinary journal of … 68 (2008) 1/2, pp. 169-182
Persistent link: https://www.econbiz.de/10003813748
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880