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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Castiglione, Concetta"
~person:"Diallo, Mbaye Fall"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pandelaere, Mario"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"Cultural identity"
~subject:"Eco-Friendly Functional Food"
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Brand
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Viral marketing
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14
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6
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6
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4
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4
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4
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14
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Castiglione, Concetta
Diallo, Mbaye Fall
Laroche, Michel
Loureiro, Sandra Maria Correia
Pandelaere, Mario
Pelsmacker, Patrick de
Verhoef, Peter C.
Westjohn, Stanford A.
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barnes, Bradley R.
3
Boer, Johannes de
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Michaelidou, Nina
3
Røpke, Inge
3
Wang, Cheng Lu
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Balabanis, George
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Cai, Zhen
2
Caputo, Vincenzina
2
Cordes, Christian
2
Craig, C. S.
2
Ek, Kristina
2
Ge, Jiaye
2
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
41
Journal of retailing and consumer services
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international marketing
3
Journal of cultural economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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Source
All
ECONIS (ZBW)
14
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1
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10
of
14
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1
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
2
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
3
A longitudinal analysis of country image and
brand
origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
An examination of the interplay between corporate social responsibility, the
brand
's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
7
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
8
Further clarification on how perceived
brand
origin affects
brand
attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
9
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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