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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
376
Brand image
60
Markenimage
60
Brand management
53
Markenführung
53
International marketing
49
Internationales Marketing
47
Designation of origin
41
Herkunftsbezeichnung
41
Environmental consciousness
39
Umweltbewusstsein
39
Theorie
36
Theory
36
Nachhaltige Entwicklung
33
Sustainable development
33
Willingness to pay
32
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32
Experiment
30
Brand
27
Markenartikel
26
Cultural identity
25
Kulturelle Identität
25
Greenhouse gas emissions
22
Treibhausgas-Emissionen
22
Welt
22
World
22
China
21
Luxury goods
21
Luxusgüter
21
USA
19
United States
19
Eco-label
18
Pollution
18
Private consumption
18
Privater Konsum
18
Umweltbelastung
18
Umweltzeichen
18
Präferenztheorie
17
Sustainability
17
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Undetermined
204
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7
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Article
324
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53
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317
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Arbeitspapier
49
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49
Graue Literatur
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Non-commercial literature
40
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10
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3
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1
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1
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1
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1
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English
377
Author
All
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Pelsmacker, Patrick de
7
Christodoulides, George
5
De Bock, Tine
5
Magnusson, Peter
5
Pandelaere, Mario
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Laroche, Michel
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Boer, Johannes de
3
Brengman, Malaika
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Røpke, Inge
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Wang, Cheng Lu
3
Weijters, Bert
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Baecke, Philippe
2
Balabanis, George
2
Balderjahn, Ingo
2
Bergh, Jeroen C. J. M. van den
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,941
International journal of consumer studies
771
International journal of hospitality management
724
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
507
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
393
NBER Working Paper
381
Journal of fashion marketing and management
379
The journal of brand management : an international journal
353
European journal of marketing : EJM
349
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
322
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
Journal of retailing
305
International journal of retail & distribution management
304
Cogent business & management
303
SpringerLink / Bücher
297
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Tourism management : research, policies, practice
294
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Journal of marketing
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
247
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ECONIS (ZBW)
377
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1
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377
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1
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
3
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
4
Luxury
brand
markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
5
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
6
Outbreaks of animosity against the West in China : effects on local
brand
consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
7
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
8
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
9
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
10
The impact of repeated ad exposure on spillover from low fit extensions to a global
brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
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