//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"De Bock, Tine"
~person:"Defever, Christine"
~person:"Ek, Kristina"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Den Heuvel, Milan"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 36 applied filters
Year of publication
From:
To:
Subject
All
Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
42
Beziehungsmarketing
9
Belgium
8
Brand management
5
Markenführung
5
Advertising effects
4
Brand
4
Lebensmittel
4
Markenartikel
4
Werbewirkung
4
Estimation
3
Ethics
3
Ethik
3
Jugendliche
3
Risikoaversion
3
Risk aversion
3
Sales promotion
3
Schätzung
3
Social Web
3
Social values
3
Social web
3
Soziale Werte
3
Theorie
3
Theory
3
Verkaufsförderung
3
Youth
3
Advertising
2
Angst
2
Anxiety
2
Brand image
2
Computer-assisted marketing
2
Consumption theory
2
Electric power industry
2
Elektrizitätswirtschaft
2
Food consumption
2
more ...
less ...
Online availability
All
Undetermined
9
Free
3
Type of publication
All
Book / Working Paper
29
Article
13
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
Arbeitspapier
30
Working Paper
30
Non-commercial literature
28
Aufsatz in Zeitschrift
14
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
42
Author
All
De Bock, Tine
Defever, Christine
Ek, Kristina
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Schillewaert, Niels
Van Den Heuvel, Milan
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Geuens, Maggie
13
Vermeir, Iris
12
Van Kenhove, Patrick
8
Pandelaere, Mario
6
Yang, Jing
5
Dahlén, Micael
4
Hoffmann, Stefan
4
Muehling, Darrel D.
4
Aiking, Harry
3
Bang Nguyen Viet
3
Boer, Johannes de
3
Chang, Chingching
3
Eisend, Martin
3
Estelami, Hooman
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Rosengren, Sara
3
Røpke, Inge
3
Shen, Fuyuan
3
Welsch, Heinz
3
Yoon, Sukki
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Arora, Nilesh
2
Asche, Frank
2
Axsen, Jonn
2
Bae, Mikyeung
2
Baecke, Philippe
2
Baek, Tae Hyun
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Bilro, Ricardo Godinho
2
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
36
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of business ethics : JOBE
7
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Baltic journal of management
1
Central European review of economics and management : CEREM
1
Cogent business & management
1
Decision support systems : DSS ; the international journal
1
Electronic commerce research
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Energy policy
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
7
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
8
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
9
Liquid wealth heterogeneity, asymmetric consumption dynamics, and myopic loss aversion
Van Den Heuvel, Milan
;
Vandermarliere, Benjamin
; …
-
2019
Persistent link: https://www.econbiz.de/10012020166
Saved in:
10
Wind farms : where and how to place them? ; a choice experiment approach to measure consumer preferences for characteristics of wind farm establishments in Sweden
Ek, Kristina
;
Persson, Lars
- In:
Ecological economics : the transdisciplinary journal of …
105
(
2014
),
pp. 193-203
Persistent link: https://www.econbiz.de/10010493220
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->