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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Theory"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
23
Beziehungsmarketing
5
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5
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Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Yang, Jing
5
Hoffmann, Stefan
4
Aiking, Harry
3
Bang Nguyen Viet
3
Barbarossa, Camilla
3
Boer, Johannes de
3
Brengman, Malaika
3
Estelami, Hooman
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Røpke, Inge
3
Weijters, Bert
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Arora, Nilesh
2
Asche, Frank
2
Axsen, Jonn
2
Bae, Mikyeung
2
Baecke, Philippe
2
Balderjahn, Ingo
2
Bergh, Jeroen C. J. M. van den
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Bilro, Ricardo Godinho
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
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2
Brooks, Jeremy S.
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
38
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Baltic journal of management
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
23
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
7
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
8
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
1
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