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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla; Pelsmacker, Patrick de; Beckmann, … - In: Analyzing the cultural diversity of consumers in the …, (pp. 126-145). 2015
Persistent link: https://www.econbiz.de/10011396908
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A cross-national effect of ethnocentrism on purchase intention
Jiménez, Nadia; San-Martín, Sonia - In: Analyzing the cultural diversity of consumers in the …, (pp. 146-176). 2015
Persistent link: https://www.econbiz.de/10011396912
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Analyzing the cultural diversity of consumers in the …, (pp. 320-345). 2015
Persistent link: https://www.econbiz.de/10011396958