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Antecedents and outcomes of employee-based brand equity
Journal of business research : JBR
60
The journal of brand management : an international journal
43
SpringerLink / Bücher
26
The journal of product & brand management
19
Journal of retailing and consumer services
17
Symphonya. Emerging Issues in Management
17
European journal of marketing : EJM
16
International journal of hospitality management
14
Cogent business & management
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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Economics Papers from University Paris Dauphine
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Journal of marketing
10
Marketing Science
10
Hamburger Schriften zur Marketingforschung
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent Business & Management
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Journal of marketing communications
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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Global business review
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International marketing review
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Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
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ECONIS (ZBW)
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1
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
2
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
3
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
4
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
5
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
Saved in:
6
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
7
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
8
An exploration of the factors affecting brand association
Shaheen, Sadia
;
Chaman, Seemab
;
Zulfiqar, Sehar
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 106-118)
.
2022
Persistent link: https://www.econbiz.de/10013336167
Saved in:
9
Linking psychological contract with employee-based brand equity
Chaman, Seemab
;
Shaheen, Sadia
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 186-197)
.
2022
Persistent link: https://www.econbiz.de/10013336169
Saved in:
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