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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - In: European journal of operational research : EJOR 268 (2018) 2, pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
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Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang; Wei, Lai; Zhu, Qinghua - In: European journal of operational research : EJOR 306 (2023) 2, pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
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Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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Do firms always benefit from the presence of active customers?
Laussel, Didier - In: Applied economics 55 (2023) 20, pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
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Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun; Liu, Yezheng; Shang, Jennifer; … - In: European journal of operational research : EJOR 267 (2018) 2, pp. 612-627
Persistent link: https://www.econbiz.de/10011812537