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1
Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
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2
The Semantic Brand Score
Colladon, Andrea Fronzetti
- In:
Journal of business research : JBR
88
(
2018
),
pp. 150-160
Persistent link: https://www.econbiz.de/10011869607
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3
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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5
Do firms always benefit from the presence of active customers?
Laussel, Didier
- In:
Applied economics
55
(
2023
)
20
,
pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
Saved in:
6
Extending assortativity : an application to weighted social networks
Arcagni, Alberto
;
Grassi, Rosanna
;
Stefani, Silvana
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 774-783
Persistent link: https://www.econbiz.de/10012509739
Saved in:
7
Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying
;
Hew, Teck-Soon
;
Ooi, Keng-Boon
;
Chong, …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
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8
Brand names, ignorance, and quality guaranteeing premiums
Lott, John R.
- In:
Applied economics
20
(
1988
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
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9
Source loyality in organizational markets : a dyadic perspective
Morris, Michael H.
;
Holann, Jeanne L.
- In:
Journal of business research : JBR
16
(
1988
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003580199
Saved in:
10
East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.
;
Reast, Jon
;
Johnson, Debra
;
Tourky, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
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