Narrow search
Showing 1 - 10 of 93
Cover Image
Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.; Raschke, Robyn L.; Krishen, Anjala S. - In: Journal of business research : JBR 138 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
Cover Image
The Semantic Brand Score
Colladon, Andrea Fronzetti - In: Journal of business research : JBR 88 (2018), pp. 150-160
Persistent link: https://www.econbiz.de/10011869607
Cover Image
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Cover Image
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Cover Image
Do firms always benefit from the presence of active customers?
Laussel, Didier - In: Applied economics 55 (2023) 20, pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
Cover Image
Extending assortativity : an application to weighted social networks
Arcagni, Alberto; Grassi, Rosanna; Stefani, Silvana; … - In: Journal of business research : JBR 129 (2021), pp. 774-783
Persistent link: https://www.econbiz.de/10012509739
Cover Image
Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Chong, … - In: Journal of business research : JBR 110 (2020), pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
Cover Image
Brand names, ignorance, and quality guaranteeing premiums
Lott, John R. - In: Applied economics 20 (1988) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
Cover Image
Source loyality in organizational markets : a dyadic perspective
Morris, Michael H.; Holann, Jeanne L. - In: Journal of business research : JBR 16 (1988) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003580199
Cover Image
East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149