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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
2
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
3
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
4
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
5
Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred
;
Jain, Sanjay
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
Saved in:
6
Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. Rik
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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8
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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9
Do firms always benefit from the presence of active customers?
Laussel, Didier
- In:
Applied economics
55
(
2023
)
20
,
pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
Saved in:
10
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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