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International journal of industrial organization
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ECONIS (ZBW)
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1
Advertising intensity and media selection
Reekie, W. Duncan
- In:
Applied economics
18
(
1986
)
5
,
pp. 557-565
Persistent link: https://www.econbiz.de/10003658756
Saved in:
2
Advertising and competitive behavior : a case study
Lambin, Jean-Jacques
- In:
Applied economics
2
(
1970
)
4
,
pp. 231-251
Persistent link: https://www.econbiz.de/10002399367
Saved in:
3
The effects of advertising on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
Saved in:
4
A child's guide to planning
Zinkin, Maurice
- In:
Applied economics
1
(
1969
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10003015695
Saved in:
5
Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H.
- In:
Applied economics
23
(
1991
)
3
,
pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
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6
Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G.
- In:
Applied economics
20
(
1988
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
Saved in:
7
The competitive and anticompetitive theories of advertising : an empir. analysis
Gomes, Lawrence J.
- In:
Applied economics
18
(
1986
)
6
,
pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
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8
Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G.
- In:
Applied economics
28
(
1996
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
Saved in:
9
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
10
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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