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Werbung
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Chen, Guan-ru
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Applied economics
Journal of advertising research
243
Working Papers / Census Bureau, Department of Commerce
238
Working paper / National Bureau of Economic Research, Inc.
228
International journal of advertising : the review of marketing communications
216
European Journal of Marketing
209
Journal of business research : JBR
205
NBER working paper series
200
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
NBER Working Paper
159
Journal of marketing communications
152
Research policy : policy, management and economic studies of science, technology and innovation
146
Journal of Consumer Marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
91
Journal of promotion management : JPM
86
Young Consumers
83
American journal of agricultural economics
82
The American economic review
82
European journal of operational research : EJOR
79
International Marketing Review
79
Journal of marketing
78
Discussion paper / Centre for Economic Policy Research
76
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
76
Journal of historical research in marketing
75
Journal of marketing research : JMR
75
Marketing Intelligence & Planning
72
Strategic Direction
72
European journal of marketing : EJM
71
International journal of industrial organization
71
Working paper
71
Marketing Science
70
CESifo working papers
68
Journal of promotion management : innovations in planning and applied research
66
Technological forecasting & social change : an international journal
65
Economics letters
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
61
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ECONIS (ZBW)
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1
Agricultural externalities and environmental regulation : evaluating good practice in citrus production
Picazo Tadeo, Andrés José
;
Reig Martínez, Ernest
- In:
Applied economics
38
(
2006
)
11
,
pp. 1327-1334
Persistent link: https://www.econbiz.de/10003340442
Saved in:
2
Prices and production cost in aluminium smelting in the short and the long run
Figuerola-Ferretti, Isabel
- In:
Applied economics
37
(
2005
)
8
,
pp. 917-928
Persistent link: https://www.econbiz.de/10002801880
Saved in:
3
Excess-input expenditure estimated by means of an input-distance function : the case of public railways
Bosco, Bruno
- In:
Applied economics
28
(
1996
)
4
,
pp. 491-497
Persistent link: https://www.econbiz.de/10001197838
Saved in:
4
The relationship between concentration and prices and concentration and costs
Dickson, Vaughan A.
- In:
Applied economics
23
(
1991
)
1
,
pp. 101-106
Persistent link: https://www.econbiz.de/10001104406
Saved in:
5
Entry, barriers, exit, and sunk costs : an analysis
Rosenbaum, David Ira
- In:
Applied economics
24
(
1992
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10001133068
Saved in:
6
A nonparametric analysis of variable cost minimization in the United States paper industry
Orr, Blair
- In:
Applied economics
22
(
1990
)
6
,
pp. 839-852
Persistent link: https://www.econbiz.de/10001086158
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7
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
8
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
9
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
10
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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