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A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen; Patterson, Maurice; Sabri, Ouidade; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Not worth the risk? : applying life history theory to understand rejection of the experiential recommendation
Mittal, Sarah; Sundie, Jill - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 1003-1034
Persistent link: https://www.econbiz.de/10011753505
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Making a market for alternatives : marketing devices and the qualification of a vegan milk substitute
Fuentes, Christian; Fuentes, Maria - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 529-555
Persistent link: https://www.econbiz.de/10011777724
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Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett; Wells, Victoria; Tadajewski, Mark - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
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The nomadic consumption community: the recursive role of space in community mobility
Eagar, Toni; L'Espoir Decosta, J. N. Patrick - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 569-591
Persistent link: https://www.econbiz.de/10011934585
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Consumption and stock markets in Greater China
Liu, Xiaohui; Shu, Chang - In: Applied economics letters 11 (2004) 6, pp. 365-368
Persistent link: https://www.econbiz.de/10002061187
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Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
Ekström, Karin M.; Hjort, Torbjörn - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 697-712
Persistent link: https://www.econbiz.de/10003886228
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Jekyll and Hyde
Bissey, Marie-Edith; Hey, John Denis; Ottone, Stefania - In: Applied economics letters 17 (2010) 4/6, pp. 555-559
Persistent link: https://www.econbiz.de/10003980237