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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal"
~person:"Chen, Jiawen"
~person:"Pornpitakpan, Chanthika"
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Chen, Jiawen
Pornpitakpan, Chanthika
Liu, Matthew Tingchi
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Romaniuk, Jenni
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
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1
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
2
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
3
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
4
The effect of optic choice framing on short-term regret from actions/inactions : implications for
marketing
strategies
Pornpitakpan, Chanthika
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 132-137
Persistent link: https://www.econbiz.de/10008653818
Saved in:
5
The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika
;
Han, Jie Hui
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10009745869
Saved in:
6
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
7
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
8
The effect of salespersons' retail service quality and consumers' mood on impulse buying
Pornpitakpan, Chanthika
;
Yuan, Yizhou
;
Han, Jie Hui
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10011782224
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
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