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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality
Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32
-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …
Persistent link: https://www.econbiz.de/10014429178
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.; Liang, D. - In: International journal of electronic customer … 3 (2009) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
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Business to customer (B2C) e-commerce implementation process : a case study experience in fashion and apparel business in Malaysia
Paris, Deborah Libu; Mahadi Bahari; Iahad, Noorminshah A. - In: International journal of business information systems : … 29 (2018) 1, pp. 92-105
Persistent link: https://www.econbiz.de/10011980182
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Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank
Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil; Chowdhury, Sanjit Roy - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 203-236
Persistent link: https://www.econbiz.de/10011966932
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Meta-analytic review of online purchase intention : conceptualising the study variables
Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35
This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...
Persistent link: https://www.econbiz.de/10014535297
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Leveraging customer knowledge : a comparative study of eCRM functionality and its use in e-commerce websites
Kim, Yong-mi; Hawamdeh, Suliman - In: International journal of electronic customer … 1 (2007/08) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003754377