sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity … within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …