Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand -- Case Study: Loop Extension at Filippa K …This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …

on fashion retail stores in Brazil, identifying the relation between productivity and CEM. Through a research with …

and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to … pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by … -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6 …