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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions

Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424

Persistent link: https://www.econbiz.de/10014286056

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Nguyen Ngoc Quang; Nguyen Hoai Long; Trinh Thuy Giang - In: Cogent business & management 11 (2024) 1, pp. 1-16

women aged 15 to 60 years old, with online and offline women's fashion experience. The analytical methods used are EFA, CFA … simultaneously build online and offline women's fashion experiences for customers to build trust, and stimulate repurchase intention …

Persistent link: https://www.econbiz.de/10014529045

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788

Persistent link: https://www.econbiz.de/10014315894

Product involvement, WOM and eWOM in the fast food industry : a young adult perspective in an emerging African economy

Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent business & management 7 (2020) 1, pp. 1-22

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa. A quantitative design was followed, with primary data (n = 201) gathered from respondents using a self-administered...

Persistent link: https://www.econbiz.de/10012643867

The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework

Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14

The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes … distinction can help marketers and social media experts discover the most likely perspectives of brand management. The statistical … communications, brand attitude, brand relationship quality, and Instagram usage influence the manifestation of eWOM in the Instagram …

Persistent link: https://www.econbiz.de/10012114162

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10009492372

The role of brand orientation in the higher education sector : a student-perceived paradigm

Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820

Persistent link: https://www.econbiz.de/10010228957

Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands

Lim, Boon Chong; Chung, Cindy - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010247526

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157