brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark …

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …