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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.; Liang, D. - In: International journal of electronic customer … 3 (2009) 2, pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
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Developers and terminators in hypermarkets' relationships with Chinese customers
Stanworth, James O. - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10003849959
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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil; Chowdhury, Sanjit Roy - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 203-236
Persistent link: https://www.econbiz.de/10011966932
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Switching behaviour and marketing strategy in credit card business
Tseng, Jou-Ying; Liu, Shinn-Liang - In: International journal of electronic customer … 1 (2007/08) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10003754276
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Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve; Ranchhod, Ashok - In: International journal of electronic customer … 1 (2007/08) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10003754368