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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Dienstleistungsqualität"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type:"article"
~type:"book"
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Dienstleistungsqualität
E-commerce
Marketingmanagement
Konsumentenverhalten
510
Consumer behaviour
508
Beziehungsmarketing
102
Relationship marketing
100
Brand image
96
Markenimage
96
Brand management
89
Markenführung
89
Customer satisfaction
67
Kundenzufriedenheit
67
Online-Handel
59
Online retailing
58
China
50
Brand
49
Markenartikel
49
Service quality
46
Electronic Commerce
37
Internet marketing
32
Online-Marketing
32
Social Web
31
Social web
31
Advertising effects
30
Marketing management
30
Theorie
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Theory
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Werbewirkung
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Confidence
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Vertrauen
27
Designation of origin
26
Herkunftsbezeichnung
26
Innovation adoption
24
Innovationsakzeptanz
24
Viral marketing
24
Virales Marketing
24
Advertising
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Werbung
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3
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3
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English
107
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Sheth, Jagdish N.
3
Ahn, Jiseon
2
Arsalan Najmi
2
Bruwer, Johan
2
Chen, Tser-yieth
2
Jebarajakirthy, Charles
2
Lee, Dae Hui
2
Liu, Matthew Tingchi
2
Wind, Yoram
2
Abror, Abror
1
Agrawal, Shiv Ratan
1
Ahmad, Wasim
1
Ahmed, Jashim Uddin
1
Ahmed, Waqar
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Al-Hawari, Mohd Ahmad
1
Al-Wugayan, Adel A. A.
1
Al-nassar, Bilal Ali Yaseen
1
Alanadoly, Alshaimaa Bahgat
1
Algharabat, Raed S.
1
Allameh, Sayyed Mohsen
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Ang, Sheng
1
Arora, Sourabh
1
Asadi, Hassan
1
Bandyopadhyay, Argho
1
Baoku, Li
1
Barnes, Bradley R.
1
Bastian, Susan
1
Bellamkonda, Raja Shekhar
1
Bhardwaj, Renu
1
Boas, Vânia Vilas
1
Boateng, Henry
1
Boskou, George
1
Brock, James L.
1
Brooksbank, Roger
1
Cai, Huifen
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
418
Journal of business research : JBR
262
International journal of hospitality management
214
The journal of services marketing
115
Journal of hospitality marketing & management
88
International journal of contemporary hospitality management
86
Journal of travel and tourism marketing
81
Cogent business & management
79
The service industries journal
72
Services marketing quarterly
68
Journal of internet commerce
67
Journal of retailing
66
Psychology & marketing
64
Electronic commerce research
62
International journal of electronic marketing and retailing : IJEMR
62
Journal of the Academy of Marketing Science
55
European journal of marketing : EJM
54
Journal of marketing
54
International journal of retail & distribution management
52
Journal of service research : JSR
49
International journal of business information systems : IJBIS
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of strategic marketing
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Journal of air transport management
44
Journal of marketing communications
44
Tourism management : research, policies, practice
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of internet marketing and advertising : IJIMA
42
Service business
42
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
SpringerLink / Bücher
41
The international review of retail, distribution and consumer research
41
Marketing intelligence & planning
40
Information systems research : ISR
37
International journal of consumer studies
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
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ECONIS (ZBW)
107
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1
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
2
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
Saved in:
3
Use of real-life imagery and words in luxury
brand
trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.
;
Liang, D.
- In:
International journal of electronic customer …
3
(
2009
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
Saved in:
5
Developers and terminators in hypermarkets' relationships with Chinese customers
Stanworth, James O.
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10003849959
Saved in:
6
The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas
;
Sousa, Bruno
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
Saved in:
7
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil
;
Chowdhury, Sanjit Roy
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 203-236
Persistent link: https://www.econbiz.de/10011966932
Saved in:
9
Switching behaviour and marketing strategy in credit card business
Tseng, Jou-Ying
;
Liu, Shinn-Liang
- In:
International journal of electronic customer …
1
(
2007/08
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003754276
Saved in:
10
Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve
;
Ranchhod, Ashok
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10003754368
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