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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
Chen, Xinxin; Yu, Hongyan; Gentry, James W.; Yu, Fang - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 187-194
Persistent link: https://www.econbiz.de/10011685078
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Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
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Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150
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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023