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The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.; Muehling, Darrel D.; Joireman, Jeff - In: Journal of marketing communications 25 (2019) 3, pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
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The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715
Persistent link: https://www.econbiz.de/10012653582