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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van; Enslin, Carla; … - In: Journal of marketing communications 27 (2021) 3, pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.; Steffes-Hansen, Sara - In: Journal of marketing communications 14 (2008) 3, pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
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How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien - In: Journal of consumer behaviour : an international … 15 (2016) 5, pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
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Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds" brand strategy
Visconti, Luca M.; Di Giuli, Alberta - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 164-175
Persistent link: https://www.econbiz.de/10010385307