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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Legends in marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Klink, Richard R."
~person:"Pornpitakpan, Chanthika"
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Klink, Richard R.
Pornpitakpan, Chanthika
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Legends in marketing
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Creating ethical brands : the role of
brand
name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
2
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
3
Creating
brand
personality with
brand
names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
4
Gender differences in new
brand
name response
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003873479
Saved in:
5
Effects of perceived product similarity and ad claims on
brand
responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
6
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
7
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
8
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
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