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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
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Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
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Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida; Ying-Chao Lin, Julia; Dang Huu Phuc; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
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Information disclosing willingness in mobile internet contexts
Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
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A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057