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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Advancing research on computer game consumption : a future research agenda
Seo, Yuri; Buchanan-Oliver, Margo; Fam, Kim Shyan - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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A utility-based model of sales with informative advertising
Shelegia, Sandro; Wilson, Christopher - 2014
Persistent link: https://www.econbiz.de/10010428796
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Beliefs and consumer search in a vertical industry
Janssen, Maarten C. W.; Shelegia, Sandro - 2018
Persistent link: https://www.econbiz.de/10011917920
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon; Shelegia, Sandro - 2019
Persistent link: https://www.econbiz.de/10012169806
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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139