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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Liao, Junyun"
~person:"Liu, Matthew Tingchi"
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Consumer behaviour
9
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9
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
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4
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Liao, Junyun
Liu, Matthew Tingchi
Sheth, Jagdish N.
11
Armstrong, Mark
6
Bruwer, Johan
5
Fam, Kim Shyan
5
Thaichon, Park
5
Buchanan-Oliver, Margo
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
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4
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4
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4
Krishnan, Balaji C.
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3
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Belk, Russell W.
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Cho, Heetae
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Hamilton, Kathy
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Jebarajakirthy, Charles
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The journal of services marketing
2
European journal of marketing : EJM
1
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1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Does effects of
brand
origin misperception jeopardize
brand
equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
3
Understanding the antecedents and outcomes of
brand
community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
5
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
6
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
7
Motivation for users' knowledge-sharing behavior in virtual
brand
communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
8
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
9
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
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