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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
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Factors affecting consumers' trust in online product reviews
Racherla, Pradeep; Mandviwalla, Munir; Connolly, Daniel J. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong; Chung, Cindy - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157