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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
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Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
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Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 414-431
Persistent link: https://www.econbiz.de/10013553063