//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand management"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Customer satisfaction
Consumer behaviour
455
Konsumentenverhalten
455
Brand image
92
Markenimage
92
Markenführung
88
Beziehungsmarketing
68
Relationship marketing
68
China
50
Brand
49
Markenartikel
49
Kundenzufriedenheit
48
Online retailing
44
Online-Handel
44
Dienstleistungsqualität
32
Service quality
32
Theorie
29
Theory
29
Advertising effects
28
Internet marketing
28
Online-Marketing
28
Werbewirkung
28
Social Web
27
Social web
27
Designation of origin
26
Herkunftsbezeichnung
26
E-commerce
24
Marketing management
24
Marketingmanagement
24
Electronic Commerce
23
Viral marketing
22
Virales Marketing
22
Advertising
21
Confidence
21
Vertrauen
21
Werbung
21
Innovation adoption
20
Innovationsakzeptanz
20
Purchase intention
20
more ...
less ...
Online availability
All
Undetermined
100
Type of publication
All
Article
129
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Arbeitspapier
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
Language
All
English
130
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Okumuş, Abdullah
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
Ahmed, Jashim Uddin
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Au, Raymond
1
Bae, Byung Ryul
1
Bai, Yuli
1
more ...
less ...
Institution
All
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
581
Journal of retailing and consumer services
553
The journal of brand management : an international journal
345
The journal of product & brand management
316
International journal of hospitality management
245
Psychology & marketing
138
European journal of marketing : EJM
123
Cogent business & management
116
The journal of services marketing
115
Journal of hospitality marketing & management
110
Journal of travel and tourism marketing
108
International journal of contemporary hospitality management
104
Journal of strategic marketing
103
Marketing intelligence & planning
90
Journal of marketing communications
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
SpringerLink / Bücher
81
Tourism management : research, policies, practice
78
Journal of the Academy of Marketing Science
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
The service industries journal
72
Journal of international consumer marketing
71
Journal of fashion marketing and management
70
Services marketing quarterly
69
International journal of consumer studies
67
Journal of marketing
67
Marketing letters : a journal of research in marketing
67
Journal of promotion management : innovations in planning and applied research
64
International journal of retail & distribution management
62
Journal of marketing management : MM
62
Journal of global marketing
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of promotion management : JPM
59
International journal of advertising : the review of marketing communications
58
The international review of retail, distribution and consumer research
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of retailing
57
International journal of internet marketing and advertising : IJIMA
56
European journal of marketing
53
more ...
less ...
Source
All
ECONIS (ZBW)
130
Showing
1
-
10
of
130
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
6
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
7
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
10
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->