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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Brand management
Marketingmanagement
Consumer behaviour
455
Konsumentenverhalten
455
Brand image
92
Markenimage
92
Markenführung
88
Beziehungsmarketing
68
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68
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50
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49
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2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
495
The journal of brand management : an international journal
361
The journal of product & brand management
317
Journal of retailing and consumer services
295
Psychology & marketing
113
European journal of marketing : EJM
109
Journal of marketing communications
105
SpringerLink / Bücher
95
International journal of hospitality management
82
Marketing intelligence & planning
81
Journal of marketing
80
Journal of strategic marketing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of marketing management : MM
75
Journal of the Academy of Marketing Science
74
Journal of fashion marketing and management
67
International journal of advertising : the review of marketing communications
64
The journal of consumer marketing
64
Journal of international consumer marketing
62
Journal of promotion management : innovations in planning and applied research
62
International journal of internet marketing and advertising : IJIMA
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Marketing letters : a journal of research in marketing
61
Journal of promotion management : JPM
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Cogent business & management
53
International marketing review
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of consumer studies
50
Journal of global marketing
50
European journal of marketing
49
International journal of retail & distribution management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of retailing
47
Business horizons
45
The IUP journal of brand management : IJBRM
43
Journal of Islamic marketing
42
Journal of marketing research : JMR
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
108
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
6
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
10
Profiling the online premium
brand
consumers based on their
fashion
orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
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