Narrow search
Showing 1 - 10 of 41
Cover Image
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Cover Image
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Cover Image
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Cover Image
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Cover Image
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Cover Image
Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
Cover Image
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
D'Alessandro, Steven; Girardi, Antonia; Tiangsoongnern, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 433-460
Persistent link: https://www.econbiz.de/10009577071
Cover Image
Analyzing key determinants of online repurchase intentions
Chai Har Lee; Uchenna Cyril Eze; Ndubisi, Nelson Oly - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 200-221
Persistent link: https://www.econbiz.de/10009153414
Cover Image
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Cover Image
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331