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A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
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Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
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How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani; Hanzaei, Kambiz Heidarzadeh; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko - In: Journal of international consumer marketing 30 (2018) 4, pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn; Bernard, John C. - In: International journal of consumer studies 34 (2010) 6, pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
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Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848