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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand management"
~subject:"E-commerce"
~type:"article"
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Brand management
E-commerce
Consumer behaviour
1,234
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1,234
Brand image
148
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148
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139
Online retailing
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Chen, Jiawen
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
International journal of e-business research : an official publication of the Information Resources Management Association
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
513
Journal of retailing and consumer services
413
The journal of brand management : an international journal
334
The journal of product & brand management
312
Psychology & marketing
113
International journal of hospitality management
100
European journal of marketing : EJM
95
Journal of marketing communications
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing intelligence & planning
78
International journal of internet marketing and advertising : IJIMA
77
Journal of fashion marketing and management
77
Journal of internet commerce
74
Journal of strategic marketing
74
Cogent business & management
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of international consumer marketing
67
Journal of the Academy of Marketing Science
66
Journal of marketing
65
Journal of retailing
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of marketing management : MM
60
Journal of promotion management : innovations in planning and applied research
60
Electronic commerce research
59
International journal of advertising : the review of marketing communications
58
International journal of retail & distribution management
58
Marketing letters : a journal of research in marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of promotion management : JPM
54
Journal of global marketing
53
The international review of retail, distribution and consumer research
51
The journal of consumer marketing
50
International marketing review
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
The IUP journal of brand management : IJBRM
43
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ECONIS (ZBW)
215
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215
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
6
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
9
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
10
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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