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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984