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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Torres, Ivonne M."
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
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E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
3
Brand image
3
Brand management
3
Markenimage
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Werbung
2
Attitude toward the brand
1
Attitudes
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand globalness
1
Brand loyalty
1
COVID-19 pandemic
1
Comparison
1
Consumer-brand relationship
1
Coronavirus
1
Cross-cultural relations
1
Cultural identity
1
Emotion
1
Epidemic
1
Epidemie
1
Ethnic disidentification
1
Ethnic group
1
Ethnische Gruppe
1
Following social distancing guidelines
1
Interkulturelle Beziehungen
1
International competition
1
Internationaler Wettbewerb
1
Iran
1
Kulturelle Identität
1
Logo changing
1
Markentreue
1
Meinung
1
Multicultural society
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English
3
Author
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Torres, Ivonne M.
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Erasmus, Alet C.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Liao, Junyun
3
Madadi, Rozbeh
3
Phau, Ian
3
Pinto, Diego Costa
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Borges, Adilson
2
Casidy, Riza
2
Culiberg, Barbara
2
Dong, Xuebing
2
Ertz, Myriam
2
Farzana Quoquab
2
Fetscherin, Marc
2
Greenland, Steven
2
Grimmer, Martin
2
Han, C. M.
2
Hu, Yanghong
2
Jalees, Tariq
2
Kang, Inwon
2
Kang, Jiyun
2
Khare, Arpita
2
Ko, Eunju
2
Koo, Jakyung
2
Lampert, Paul
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Liu, Yu
2
Lobo, Antonio
2
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of consumer marketing
2
Services marketing quarterly
2
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
The role of self-construal and competitiveness in consumers' self-
brand
connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
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