Narrow search
Showing 51 - 60 of 331
Cover Image
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Cover Image
Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Cover Image
Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Cover Image
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Cover Image
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua; Zhuang, Shaoshuang; Haiyan, Ma - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Cover Image
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Cover Image
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Cover Image
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Cover Image
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Cover Image
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118