//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,136
Konsumentenverhalten
1,136
Brand image
138
Markenimage
138
Brand management
133
Beziehungsmarketing
99
Relationship marketing
99
Online retailing
86
Online-Handel
86
Environmental consciousness
78
China
75
Brand
72
Food
72
Lebensmittel
72
Markenartikel
72
Customer satisfaction
69
Kundenzufriedenheit
69
Jugendliche
65
Social Web
65
Social web
65
Youth
65
USA
57
United States
57
Clothing
53
Internet marketing
53
Online-Marketing
53
Bekleidung
52
Bibliometrics
50
Bibliometrie
50
Fashion
49
Mode
49
Nachhaltige Entwicklung
48
Sustainable development
48
Sustainability
47
Emotion
46
Food consumption
46
Lebensmittelkonsum
46
Dienstleistungsqualität
44
more ...
less ...
Online availability
All
Undetermined
166
Free
12
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
250
Aufsatz in Zeitschrift
250
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
250
Author
All
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Erasmus, Alet C.
3
Herter, Márcia Maurer
3
Liao, Junyun
3
Pinto, Diego Costa
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Borges, Adilson
2
Casidy, Riza
2
Culiberg, Barbara
2
Dong, Xuebing
2
Greenland, Steven
2
Grimmer, Martin
2
Hu, Yanghong
2
Jalees, Tariq
2
Kang, Jiyun
2
Ko, Eunju
2
Lampert, Paul
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Lobo, Antonio
2
Menrad, Klaus
2
Miles, Morgan P.
2
Misra, Richa
2
Moisander, Johanna
2
Nguyen, Ninh
2
Nique, Walter Meucci
2
Paul, Justin
2
Paço, Arminda M. Finisterra do
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Singh, Balgopal
2
Wang, Cheng Lu
2
Zaman, Syed Imran
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
529
Journal of retailing and consumer services
453
The journal of brand management : an international journal
334
The journal of product & brand management
314
Psychology & marketing
131
International journal of hospitality management
123
European journal of marketing : EJM
97
Journal of marketing communications
93
Marketing intelligence & planning
92
Journal of fashion marketing and management
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Cogent business & management
79
International journal of internet marketing and advertising : IJIMA
78
Journal of international consumer marketing
78
Journal of marketing management : MM
73
Journal of internet commerce
72
International journal of electronic marketing and retailing : IJEMR
69
Journal of marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of the Academy of Marketing Science
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
63
Journal of strategic marketing
63
International journal of retail & distribution management
62
Journal of retailing
62
Journal of global marketing
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of promotion management : JPM
60
Electronic commerce research
59
Marketing letters : a journal of research in marketing
59
The journal of consumer marketing
59
International journal of advertising : the review of marketing communications
58
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
International marketing review
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The international review of retail, distribution and consumer research
49
more ...
less ...
Source
All
ECONIS (ZBW)
250
Showing
1
-
10
of
250
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
6
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
9
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
10
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->