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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
310
Relationship marketing
310
Consumer behaviour
169
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121
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
The journal of brand management : an international journal
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
31
The journal of business & industrial marketing
29
SpringerLink / Bücher
24
Journal of retailing and consumer services
23
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
The journal of product & brand management
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International review on public and non-profit marketing
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
21
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1
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
2
Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
3
Computer Aided Selling im Pharma-Kundenmanagement : prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems
Jost, Arnim
-
1998
Persistent link: https://www.econbiz.de/10000987852
Saved in:
4
Mass Customized Marketing : effiziente Individualisierung von Vermarktungsobjekten und -prozessen
Schnäbele, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974217
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
7
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
8
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
9
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
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