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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
68
Konsumentenverhalten
68
Customer satisfaction
39
Kundenzufriedenheit
39
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Confidence
17
Vertrauen
17
Brand
14
Markenartikel
14
Brand loyalty
13
Social Web
13
Social web
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Markentreue
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
China
8
Customer loyalty
8
Customer retention
7
Emotion
7
Marketing management
7
Brand equity
6
Trust
6
Viral marketing
6
Virales Marketing
6
Australia
5
Australien
5
Brand trust
5
Customer engagement
5
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7
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Casidy, Riza
1
D'Souza, Clare M.
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Huang, Li
1
Imrie, Brian C.
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nanere, Marthin
1
Nguyen, Ninh
1
Samarah, Tariq
1
Song, Xi
1
Wang, Yong Jian
1
Yen, Jerome
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of strategic marketing
31
The journal of business & industrial marketing
29
SpringerLink / Bücher
24
Journal of retailing and consumer services
23
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
The journal of product & brand management
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International review on public and non-profit marketing
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
7
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1
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
2
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
3
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
4
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
6
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
7
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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