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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences
Pare, Vipul; Pourazad, Naser - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1160-1177
Persistent link: https://www.econbiz.de/10011796587
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Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
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Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
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Factors affecting credit card use in India
Khare, Arpita; Khare, Anshuman; Shveta Singh - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10009548785
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Service worker behaviours and service setting factes : consumers' perspective
Paninchukunnath, Ajith; Goyal, Anita - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10009269533
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Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
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Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10009752326